Sterling Silver Meats

Great dishes start with the best ingredients. In a category where most brands focused on ranchers, we pivoted to chefs, the people who were actually using our product. Showcasing its premium quality and a sort of blank canvas for their creativity, we brought the brand to more chefs, restaurants and amazing dining experiences.

Our campaign featured Signature Chefs in photos, videos and interviews as the experts on our products and a wealth of knowledge on ways to impress their guests. We not only re-launched their website with this focus, but created a podcast, loyalty programs, social media presence, newsletters, training materials and more. Every piece was a valuable resource for their fellow chefs.

Minnesota Lottery

SHH Capital Campaign