When it comes to great “Sauv Blancs,” Whitehaven has been winning awards for years. But there was a lot of noise in the category. We decided to highlight the experience of a really good glass of wine by engaging as many senses as we could. That, coupled with the family story behind the vineyard (and the importance of using Marlborough grapes only), we elevated the brand among millenials and Gen-Zers to prove there’s more to life than Kim Crawford.