FoodRx
The concept of food being good medicine isn’t new. But having a program available directly from healthcare offices was. That was FoodRx in a nutshell. And a very attractive nutshell at that.
Since the food patients received was tailored to their specific health concerns, we wanted the program to have its own tailored look, too. We created a brand look and story that reflected the careful and caring elements that went into the program’s design. When patients walked out of their appointment with fresh food to help them live healthier, they had packaging they could carry with pride.
