Elior North America
SoGood!
When you’re a company that serves millions of meals every day in a crazy breadth of locations, what you’re serving needs to not just be tasty, but healthy and sourced responsibly. By showcasing seasonal ingredients and their sourcing stories, we helped eating good food feel even better.
The SoGood! program helped food service facilities show diners more about the food they ate by presenting food as art. We streamlined the POS and provided fun facts, recipes and even sampling ideas. Through this campaign, Elior North America showed they weren’t churning out cafeteria food. Their innovative menus and the chefs who created them had nutrition, fun and being responsible citizens front-and-center.
Telling the farm-to-table story was just as important to Elior as any restaurant. They wanted customers to know that what they were eating was thoughtfully created, grown and disposed of.
