LensCrafters

Isn’t it crazy that people who wore glasses used to get teased? Glasses have been a staple fashion item for so many people that there’s a whole lotta newcomers to the category. So, how do you prove an eyewear company with decades under their belt was anything but dated and stale? Find creative visionaries who depend on their eyewear to do their thing.

Through a social media campaign that focused on creative and entrepreneurial influencers, we connected with audiences by featuring people living creative lives who looked great on top of it. Through the #BecauseSight campaign, we were able to increase their fan base by more than 18%, with a more than 5% engagement rate per post.

Les Schwab Tire Centers